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Hifza is the lead graphic designer and brand manager for Inncuvate DIgital team supporting the INNOHUB@PGCC. She works hard to ensure that the culture, attributes, values, design, symbols, colors, fonts, stories, and perception remain constant as Inncuvate expands its brand. She makes sure that the visual identity for all projects is captured with confidence, clarity, and consistency. Hifza works flawlessly with others to ensure that Inncuvate’s brand identity (visual, verbal, or aural) is distinguishable. Hifza is a senior majoring in Public Health Science and minoring in Technology Entrepreneurship at the University of Maryland, College Park (UMCP).